Pavel
Los
Customer Loyalty Consultant · Prague
I help European retail, QSR, FMCG and D2C brands grow repeat revenue without margin-killing discounts — through loyalty audits, program redesign and retention strategy.
I spent 21+ years at Shell, including as Global Loyalty Programme Manager, leading a team and 60+ market colleagues serving tens of millions of loyalty customers. During that period, loyalty scheme impact increased by 28% and membership doubled.
Today I work through LoyaltyCheck.eu and New World Loyalty with brands that want practical, commercially grounded loyalty — not theory, not generic discounts. My focus is on loyalty that changes customer behaviour and can be defended commercially.
2024 – Present · LoyaltyCheck.eu · New World Loyalty
Founder & Loyalty Consultant
Loyalty audits, program redesign, CRM strategy and retention economics for retail, QSR, FMCG and D2C brands across Europe.
2022 – 2024 · Oracle CrowdTwist
Consumer Engagement & Loyalty Strategist
Advised enterprise clients on consumer engagement and loyalty strategy using Oracle's platform.
2018 – 2021 · Shell
Global Loyalty Programme Manager
Led loyalty operations across 60+ markets serving tens of millions of customers. Increased scheme impact by 28%, doubled membership.
2016 – 2018 · Shell
Loyalty Innovation Manager – CEE
Evolved Shell ClubSmart across six Central & Eastern European markets, growing active customers by 19%.
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